AI Insights · Timothy · January 2022
Top Health and Fitness Apps Performance in Switzerland Q4 2021
Discover the performance trends of the top 5 health and fitness applications on a unified platform in Switzerland during Q4 2021, including weekly downloads, revenue, and active users.
Performance of Top 5 Health and Fitness Applications in Switzerland Q4 2021
In the fourth quarter of 2021, the top health and fitness apps in Switzerland showcased varying trends in terms of downloads, revenue, and active users. Data from Sensor Tower provides detailed insights into the performance of Headspace: Sleep & Meditation, Freeletics: Workouts & Fitness, Flo Period & Pregnancy Tracker, Calm, and Strava: Run, Bike, Hike.
Headspace: Sleep & Meditation saw a fluctuating yet overall upward trend in weekly revenue, peaking at approximately $20K in the final weeks of December. Weekly downloads showed a decline from 1.5K at the beginning of October to around 676 in early December, with a small resurgence to 1.1K by the end of the month. Active users experienced a gradual decline, moving from 13.9K at the end of September to 11.5K at the end of December.
Freeletics: Workouts & Fitness had an overall steady weekly revenue, with notable peaks at $20K in late October and $22.8K in the last week of December. Weekly downloads varied slightly, starting at 681 and ending at 1.4K. Active users saw a steady increase, reaching a peak of 15.4K in the final week of the quarter.
Flo Period & Pregnancy Tracker experienced consistent weekly revenue with a significant peak of $17.4K in the last week of December. Weekly downloads were relatively stable, fluctuating between 1.6K and 2.9K throughout the quarter. Active users remained robust, averaging around 70K, with minor fluctuations and peaking at approximately 72K in mid-November.
Calm displayed stable weekly revenue trends, with peaks around $13K in late September and mid-December. The app's weekly downloads varied, peaking at 2.1K in the last week of December. Active users showed consistent engagement, with a notable increase to 12.2K in the final week of December.
Strava: Run, Bike, Hike had fluctuating weekly revenue, with peaks of $19.3K in late September and $14.8K in the last week of December. Weekly downloads were generally stable, ranging from 592 to 1.2K. Active users saw a slight decline from 33.1K at the end of September to 34.2K by the end of December.
For more detailed insights and data, visit Sensor Tower.
